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Malaysia is catering to girlfriend getaways. Malaysia's Minister of Tourism, Dato'Sri Dr. Ng Yen Yen, said, "Our country sees a great opportunity to cater to these women, and plans to emphasize this market in the near future. As a woman myself, I believe that Malaysia has many enriching experiences to offer, like spas, food, parks and gardens, and much more."
Malaysia has been taking steps to accommodate female travelers. For example, according to a survey by Intelligent Spas, the number of spas in Malaysia has grown over 200 percent since 2002, with more than 170 spas currently operating and even more to come. Its emerging fashion scene, led by high-profile shoe designer Jimmy Choo, fusion cuisine, and lush natural scenery are other likely attractions for women looking for the ideal vacation spot.
Girlfriend getaways involve women traveling with their female friends and/or family members without their families. These female-centric excursions -- which are sometimes taken solo -- allow women to take a break from their daily lives and do things that their husbands or boyfriends may not have any interest in, such as shopping, cooking classes, or going to the spa.
Girlfriend getaways tend to be domestic weekend trips, but international travel is also growing. Recently, Asia has benefited from the rise of women's travel, with women traveling to Thailand, India, Malaysia, and Indonesia to unwind in the idyllic beaches, immerse themselves in exotic cultures, and take advantage of the low exchange rate for shopping. For information, see www.tourismmalaysiausa.com.
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