Brand USA and MacGillivray Freeman Films launched “Travesia Musical,” which uses the universal language of music to welcome Mexican travelers to U.S. cities.

The film is a Spanish-language version of Brand USA and MacGillivray Freeman Films’ latest large-screen cinema endeavor, “America’s Musical Journey.”

In this version, the film is narrated by guitarist and composer Javier Batiz with star Grammy Award-nominated singer-songwriter Aloe Blacc.

This film, and others like it, are the cornerstone of Brand USA’s plans for marketing the U.S. as a premier travel destination.

“We are proud to present our second giant screen film in Mexico to inspire travelers to visit the USA using the universal language of music,” said Christopher L. Thompson, president and CEO of Brand USA.

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“Mexico is a critical market for Brand USA as we embrace the strong affinity that travelers from Mexico and the U.S. have for each other,” Thompson added. “That's why we have made and will continue to make a significant commitment to inviting and welcoming travelers from Mexico to the United States. Using music to showcase the depth of cultural experiences available throughout some of the most iconic cities in the country, ‘Travesia Musical’ will inspire and welcome millions of travelers from all over the world to discover their own American musical journey.”

The film premiered in Mexico City at the Papalote Museo del Nino on March 15, 2018, and was attended by musicians, filmmakers, influencers and government officials. It will play in select IMAX and giant-screen theaters across Mexico, including locations in Mexico City, Monterrey, Tijuana and Mexicali with additional locations being added later this year.