THE PULSE: Brite spokes becomes Travelsavers' preferred supplier.

WHY IT RATES: Due to demand, consortia are increasingly looking to partner with travel companies that offer experiential and niche vacation options. – Claudette Covey, TravelPulse travel agents editor

brite spokes, an experiential travel brand by established tour wholesaler Kuoni, has announced signing a preferred partnership with Travelsavers, a travel marketing organization with more than 2,300 independently-owned, full-service travel agencies in the U.S.

With this agreement, brite spokes' ever-evolving portfolio of exclusive travel experiences will be promoted as preferred products by Travelsavers' network of retailers and sold to their clients across the U.S. and Canada.  Travelsavers boasts a 43 year track record of success and is known for its aggressive and award-winning marketing initiatives which will now include brite spokes products.

The partnership also includes a preferred supplier relationship with Travelsavers' sister brands, NEST (Network of Entrepreneurs Selling Travel), an organization of 500-plus home-based travel professionals and The Affluent Traveler Collection, a luxury marketing organization designed to help its travel specialists meet the needs of today's discerning traveler.

"We are very excited to have partnered with Travelsavers to provide its members with an inventory of cutting-edge vacation packages that reflect the latest interests of the niche travel markets," said Mark C. Morello, CEO of brite spokes. "As an industry leading marketing organization, Travelsavers will help us reach an expanded customer base ripe for our unique travel experiences.”

"Travelsavers is pleased to welcome brite spokes as a new preferred supplier," said Nicole Mazza, chief marketing officer of Travelsavers. "As the specialty operator fills a growing niche within the industry, we're making a commitment to provide our agencies with preferred partnerships with the very best travel suppliers. brite spokes' mission to provide unique, experiential tour packages is right in line with what our members are looking for, and I am delighted to be working together.”

Seeking to capture the growing number of vacationers looking for experiential travel, brite spokes' itineraries encompass the most exclusive activities and accommodations to ensure each traveler has a unique and unforgettable vacation.

Among the brite spokes packages are rally car racing and in-depth car drifting, sports itineraries with living legends, fitness vacations, culinary tours with cooking classes and gourmet dining and many more active and adventure itineraries.

For more information about brite spokes, visit www.britespokes.com, e-mail media@britespokes.com or call (800) 986-4735.  Follow brite spokes on Facebook at www.facebook.com/britespokes.

SOURCE: brite spokes press release