Vacation.com Members Score With Azamara’s ‘High Value’ Commission
Host Agency & Consortia Claudette Covey April 18, 2014

PHOTO: The Azamara Quest. (Courtesy of Azamara Club Cruises)
Azamara Club Cruises has begun offering a High Value Guest Incentive Commission, the line’s highest possible commission available, through Dec. 31
High Value bookings include any suite booking created more than 365 days or more to the sailing date.
Vacation.com members can now earn as much as 5 percent over their preexisting Royal Caribbean Cruise Line family commission level and up to 21 percent for a high value guest booking. Vacation.com members can earn more than one of the incremental incentives as eligible.
Any incentive commission earned on an Azamara cruise by a Vacation.com member agency will be added to each booking within 10 days of the creation date and will be paid out with the standard commission earned.
“The High Value Guest Incentive Commission program we now have in place with Azamara Club Cruises provides Vacation.com members with extraordinary levels of commission that are unique to the industry,” said John Lovell, CTC, president of Vacation.com. “It’s an honor and privilege to provide this type of compensation program to our hard working members. With the influence Vacation.com members have within the luxury cruise marketplace, the establishment of this program really is advantageous for all involved.”
In a similar deal, Azamara began offering Virtuoso agencies and their advisors the exclusive ability to earn significant incremental commissions based on the quality instead of the quantity of their bookings.
Neither Azamara nor Virtuoso would reveal exactly what those incremental commissions would be (commission deals are usually confidential between suppliers and major consortia), but the agreement runs for three years and began this year.
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