Ascend Hotel Collection Continues Rapid Expansion

With a focus on top markets like San Francisco, Miami, and New York, the Ascend Hotel Collection is continuing its rapid expansion around the country.

In 2017, the brand, which is a collection of unique, boutique and historic independent hotels, had one of its most successful years ever, opening 56 properties globally. There are now more than 250 Ascend properties open or in the pipeline, Choice Hotels said in a statement.

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The hotel brand, part of the Choice Hotels family, has been strengthening its presence in high barrier-to-entry and popular markets, adding independent properties in San Francisco, Hawaii and Miami.

There are also plans for several new properties in Brooklyn.

"The Ascend brand is reinforcing its position of leadership in the soft brand segment as we welcome many more exciting properties in great destinations around the country," said Mark Shalala, vice president, development, upscale brands, Choice Hotels. "Hoteliers continue to seek us out because of the high quality of our portfolio and the abundant resources that we provide. We look forward to even greater growth in top markets, as well as exceptional and sought-after leisure destinations."

Janis Cannon, senior vice president of upscale brands for Choice Hotels, said Ascend’s business model has enabled the brand to attract top properties in both popular and off the beaten path destinations.

"The Ascend platform offers hotels a powerful global presence online and on mobile, as well as the benefits of Choice Privileges, an award-winning loyalty program,” said Cannon.

The Ascend footprint is taking off in Brooklyn, New York. Already open and soon-to-be-opened properties are located throughout a variety of Brooklyn neighborhoods, including:

Gowanus Inn & Yard —Located near Prospect Park, the Gowanus Inn & Yard hotel offers an industrial-chic stay with curated art.

The LOOK Red Hook —The LOOK Red Hook hotel features design inspiration from the maritime industry with local photography and mermaid print wall vinyl.

Union Hotel— Situated in a 19th century brick and mortar building near the Brooklyn Bridge and Barclays Center, the property pays tribute to the factories and warehouses that built New York City.

Insignia Hotel —The Insignia Hotel is a newly built boutique property located in the heart of Chinatown and features statement colors that bring to life the culture of its neighborhood.

Baltic Huis —Located in a revived industrial building in the Boerum Hill district, the Baltic Huis hotel is a blend of the area's rich Dutch heritage and includes hidden spaces like an underground coffee shop.

Yet another property in Brooklyn is slated to open soon. Located on Flatbush Avenue, it will feature modern amenities within its original structure playing a part in the revitalization of its thriving neighborhood.