AVANI Announces New Upscale Brand Extension

WHY IT RATES: Travel agents working with clients looking to visit Asia should be researching the new AVANI+hotel now open in Laos.—Donald Wood, Breaking News Senior Writer.

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AVANI Hotels & Resorts is delighted to announce a new brand extension, AVANI+, with the launch of its first hotel in Luang Prabang, which opened March 1.

Launched in 2011, AVANI is one of the fastest-growing brands to come out of Asia, currently operating more than 3,800 keys in 15 countries across multiple regions, with another 3,000 keys in the pipeline. The AVANI+ portfolio will encompass a selection of hotels and resorts showcasing the next level in style, design and facilities.

Each AVANI+ will tell its own unique story so that guests will discover a little something extra, from architecture to design to location and beyond. AVANI+ Luang Prabang promises to offer all that millennial-minded travelers would expect when visiting the UNESCO World Heritage Site in Laos. This individually crafted AVANI+ blend continues through to reimagined dining concepts with specialty restaurants and rooftop or al fresco bar concepts.

AVANI+ will also introduce guests to the destination through the digital space experience for modern explorers, giving travelers insight into local culture, cool hotspots and travel tips about urban cities and in some cases, off-the-beaten-track destinations.

AVANI+ Luang Prabang is ideally situated in central Luang Prabang, just steps from the Mekong River, Royal Palace and Night Market. As part of this renowned town, which is at the heart of Laotian culture, AVANI+ raises the bar on contemporary French neo-classical architecture. The 53 guest rooms and suites each reflect an intimate, open-plan feel with French-styled louvered wooden doors that open to a balcony or terrace overlooking either the pool or a private courtyard.

“AVANI+ hotels will elevate themselves by being more than just a unique design or the perfect city center location,” explained Alejandro Bernabe, Vice President of Operations for AVANI Hotels & Resorts. “AVANI has always focused on offering the details that matter to our guests and AVANI+ will take that to the next level, infusing more style and taking a non-standard approach to our upscale hotel concept, going beyond providing premium facilities, amenities, and service."

"We are absolutely delighted to introduce AVANI+ with the launch of AVANI+ Luang Prabang and we look forward to announcing additional AVANI+ hotels over the coming months.”

SOURCE: AVANI Hotels & Resorts press release.