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Banning on-demand adult entertainment has officially become a trend in the hotel industry, with the InterContinental Hotels Group announcing plans to eliminate the content offering at its more than 5,000 properties around the world.

The world's largest hotel company joins Hilton Worldwide and Hyatt Hotels, which announced plans to begin phasing out pornography at their hotels last year. Both companies plan to completely eliminate on-demand pornography by this upcoming summer.

In an emailed statement to Breitbart.com, an IHG spokesperson said the company already had a policy in place to discourage IHG -branded hotels from offering on-demand adult content but said the new policy will enforce "strict penalties" against hotels that continue to offer it.

"This commitment by IHG comes about as a new normal expands across the hotel industry, where increasingly hoteliers are recognizing that pornography is an exploitive means of profit, partly due to pornography's link to prostitution, sex trafficking and sexual violence," National Center on Sexual Exploitation Executive Director Dawn Hawkins stated in a response to IHG's announcement.

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In addition to facing outside pressure from groups like NCOSE, a significant dropoff in revenues from on-demand adult entertainment in recent years has provided hotel chains with incentive to make a change.

Research from PKF Hospitality shows that revenue from on-demand pornography has been cut in half over the past decade as guests turn to mobile devices and hotel Wi-Fi.

Interestingly, IHG's announcement comes just before NCOSE is set to release its "Dirty Dozen List" for 2016, highlighting what it deems to be the 12 leading mainstream contributors to sexual exploitation.

Prior to its decision to do away with on-demand entertainment in 2015, Hilton Worldwide spent a short period of time on the list. However it's safe to say IHG won't be included on NCOSE's latest Dirty Dozen List when its released Thursday.

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