Plum for Hotels Aims to Revolutionize the In-Room Wine Drinking Experience

Similar to today's enhanced coffee drinking experience in the age of Keurig, a vastly improved in-room wine drinking experience is coming to hotels.

Plum, the company behind the revolutionary wine appliance that serves up the perfect size glass of wine at the ideal temperature, has officially launched Plum for Hotels. The brand new system is able to integrate with hotels' management systems so that guests are billed automatically by the glass without having to wait for an entire bottle of wine to be delivered to their room.

Plum's super-automatic wine appliance preserves wine for up to 90 days, chills it and serves the perfect amount on-demand. Guests can also utilize Plum's seven-inch high definition touchscreen and speaker to learn more about the wine as they indulge.

The technology will also create a new revenue stream for hotels that adopt it since food and beverage directors will be able to select two standard 750ml bottles of wine and then set the price per glass. Hotel general managers will also have the ability to track revenue from Plum in real time through the company's web and mobile apps.

READ MORE: These Are the Best Wine Regions for 2017

In addition to tracking each sale and billing the guest's folio automatically, Plum will alert housekeeping when a bottle is empty and needs to be replaced.

Other notable benefits to hotels include instant services recovery, guest recognition and the ability to automate amenity programs without relying on staff.

"The hotel in-room wine experience has remained largely unchanged for nearly 50 years," said Plum founder and CEO David Koretz in a statement. "Meanwhile, guest preferences have changed dramatically. Business travelers want to enjoy a glass of wine while they catch up on email or watch TV in the privacy of their room. Leisure travelers want to be able to take advantage of a resort property by enjoying a sunset on the balcony."

"Plum enables guests to enjoy these moments at the touch of a button, and in the privacy of their room."

The only challenge it seems will be stopping after only one glass. 

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