THE PULSE: W Hotels launches a new global fitness program, “FIT with Tara Stiles,” across its entire worldwide portfolio of 45 properties.

WHY IT RATES: The new fitness program, which includes a “non-traditional approach to working out on the road,” caters to the health and fitness trend today, as well as offering a unique and interactive element. – Ryan Rudnansky, TravelPulse hotels editor

W Hotels Worldwide today announced the launch of its first ever fitness program, FIT with Tara Stiles, rolling out to all 45 of the W brand’s cutting-edge hotels and resorts around the world.  In partnership with the industry’s yoga rebel, FIT with Tara Stiles flips the traditional idea of fitness on its head with a non-traditional approach to working out while on the road. Comprised of a curated in-room workout video designed for the needs of the W traveler, in-room tip cards with quick fixes to get camera-ready in a flash, and an exclusive series of intimate FIT with Tara Stiles packages available at some of the most glamorous W Retreats around the world, the program allows guests to polish their body and mindset in a uniquely W way.

“The W guest has a true ‘work hard, play hard’ mentality and wants to look fabulous yet have fun while getting fit,” said Paul James, global brand leader, W Hotels, St. Regis and The Luxury Collection. “Through our partnership with Tara Stiles, we’ve created an energetic program designed to celebrate the body and provide 24/7 access to an interactive workout that can easily be incorporated into the busiest of jet-setting lifestyles.”

FIT, the W brand’s updated and renamed global gym concept, has recently been refreshed with a more modern and dynamic approach to fitness. Vibrant wall murals celebrate male and female forms against a unique backdrop inspired by the destination, while pulsating tunes designed to get guests in the workout mood are now available via the W Hotels App.     

Tapped to create the exclusive in-room workouts for the FIT program, Stiles – founder and owner of Strala Yoga, the high-energy movement system that ignites freedom – locked herself in the suites of several W Hotels and imagined the needs of the W traveler. Her non-purist take on yoga offers a refreshing alternative to tradition and offers a modern spin on the beloved practice. The result is four exclusive workouts that will be printed on in-room tip cards and available via video in every W room and suite around the world. 

SOURCE: W Hotels press release