The Pulse: Karisma Launches New Television Campaign

Why it Rates: This experiential ad campaign illustrates not only the benefits of traveling to Karisma resorts, but also the myriad attractions that make Mexico such a compelling destination. – Claudette Covey, TravelPulse Mexico editor

Karisma Hotels & Resorts, renowned for its Gourmet Inclusive Experience that is designed to provide guests with the finest gastronomic experiences, world-class service, innovative programming, and exceptional levels of quality, is pleased to announce a new television commercial campaign for El Dorado Spa Resorts & Hotels by Karisma, the collection’s premier adults-only, luxury beachfront resorts in Riviera Maya, Mexico.

Based on extensive research and knowledge of the luxury traveler, El Dorado Spa Resorts & Hotels by Karisma’s latest television commercial appeals to the shifting needs and desires of the modern guest.  Rather than simply overindulging in the most lavish food and drink, today’s luxury traveler seeks experiences to last a lifetime, truly bringing couples together and creating cherished memories. 

El Dorado Spa Resorts & Hotels’ new television campaign brings to life the sense of adventure, unmatched culinary options, impeccable service, and barefoot luxury that guests look for today with the signature Gourmet Inclusive Experience.

“We are thrilled to debut our latest television campaign for El Dorado Spa Resorts & Hotels by Karisma, further establishing the collection as a leader in luxury travel and providing another tool to generate consumer interest,” said Mandy Chomat, vice president of sales and marketing at Premier Worldwide Marketing, the exclusive representative of El Dorado Spa Resorts & Hotels by Karisma. “Once travelers discover our incomparable Gourmet Inclusive Experience, they will fall in love with the elegant accommodations, breathtaking location, intimate boutique feel, and exquisite gourmet food that is typically only found in the world’s finest restaurants.”

The 30-second commercial juxtaposes rich imagery of the resort lifestyle, tranquil beachfront location, contemporary culinary creations by Karisma’s own award-winning Chef Jonatán Gómez Luna, and unique destination excursions, including the nearby Mayan ruins in Tulum, horseback riding on the beach, and snorkeling the ocean reef. 

The visuals capture the essence of the Gourmet Inclusive Experience, from private beach beds and beach butlers, beachfront sky massages, and in-suite Jacuzzis, to a gourmet feast prepared at the pier’s edge, fostering togetherness among friends and loved ones.  The relaxing tone and decadent language speak directly to the luxury demographic, an audience that can book anywhere but values the intuitive – not intrusive – nature of the Gourmet Inclusive Experience. 

Luxuriously romantic, rates for El Dorado Spa Resorts & Hotels by Karisma begin at $235 per person, per night based on double occupancy, including the Gourmet Inclusive Experience (all gourmet meals served a la carte, premium alcoholic and non-alcoholic beverages, 24-hour room service, full service concierge, king size beach beds). 

Hotel reservations can be booked through a GI Vacation Consultant, or by calling 1-866-527-4762, or by visiting www.karismahotels.com.

SOURCE: Karisma press release