Editor’s note: The following comes from a Frontier Airlines press release.

Frontier Airlines today announced the appointment of Barry L. Biffle as President of the airline, reporting to its CEO, David Siegel. Biffle has over twenty years of aviation industry experience and has held numerous airline senior executive and management roles with specific experience in turn-around situations and development of ultra-low cost carriers (ULCC). Beginning on his start date of July 16, 2014, Frontier's operations, marketing and related information technology organizations will report to Biffle.

"Barry is an industry innovator in the ultra-low cost space who, importantly, also recognizes the unique opportunity we have to create the first customer friendly and customer focused ultra-low cost airline in the United States. I am looking forward to working with Barry again and am delighted to welcome him to Frontier in such a crucial role on our senior management team," said David Siegel, CEO, Frontier Airlines.

For the past ten years, Biffle has focused on pioneering the ULCC model's development in North and South America. He most recently served as CEO of VivaColombia, the first ULCC in South America. Prior to that he served as Executive Vice President of Spirit Airlines where he played a key role in the financial turn-around and development of the company. Biffle also held several management positions with US Airways and AMR where he began his airline career. Biffle holds a Bachelor Degree from the University of Alabama.

"I'm excited about the opportunity with Frontier! Being part of a successful carrier with a rich history that delivers low fares in the right way is the future of this model in the United States," Biffle said.

"Barry has proven leadership and significant commercial and operational experience. He will be an important addition to Frontier's management team as we refocus the airline to become an ultra-low cost carrier that provides maximum value, by providing customers the option to pay for only what they choose," said Bill Franke, Chairman of the Board of Frontier and Managing Partner of Indigo Partners, Frontier's controlling shareholder.