travAlliancemedia, LLC, the leading travel trade media company in North America, has appointed Jack Grant as Chief Revenue Officer for the company.  He will be responsible for the sales and marketing initiatives for all trade media platforms globally and will report directly to Chairman and Chief Executive Officer, Mark Murphy, the founder of travAlliancemedia. 

“I couldn’t be more thrilled to welcome Jack Grant, a proven winner with an incredible depth of knowledge and experience in the media space”, said Murphy.  “As our business has continued to expand rapidly, it was time to expand our executive team to reflect this growth and to take advantage of the opportunities to take the business further.”

Grant’s experience spans several decades, on both the consumer and trade media fronts, with his most recent role as U.S. Group Publisher of Ink Publishing, publishers of United Airlines inflight magazine, Hemispheres, as well as responsibility for the travel category of American Airlines’ America Way magazine.  Prior to that, Grant was publisher of Travel Age West and Associate Publisher of Travel Weekly.  In addition, Grant was Vice President, Integrated Media, for Hachette Filipacchi, spanning all titles and digital properties of their business where he worked for a decade. 

“travAlliancemedia is an exciting opportunity that has built an incredible business by meeting the needs of travel agents and their customers like no other,” said Grant of his new role. “The entrepreneurial nature of the business, where they don’t hesitate to act quickly and decisively, is a big draw for me. I’ve never seen such a great opportunity in my many years of working in media.”

Maura Lee Byrne, another outstanding veteran and current team member, will focus her efforts on travAlliancemedia’s cutting edge training, events and custom publishing platforms.  Maura will report to Jack Grant in this new role. 

ABOUT travAlliancemedia

For over a decade, travAlliancemedia has stepped outside the box, challenged the status quo, and led the travel trade media with unique print and online products targeting the $100 billion travel agent channel. Formerly Performance Media Group, travAlliancemedia now leads the industry with cutting-edge print & digital media, education and relationship marketing, interactive & sales engagement platforms and consumer engagement products that connect travel brands to agents and millions of their customers.

Our philosophy is simple: We believe that travel is not an off-the-shelf commodity, but rather a highly valuable experience made greater through the guidance and personal touch of a trained professional. Our news, information and education services strengthen the profession and enable tens of thousands of agents to build, run and succeed in business.