G Adventures, the Toronto-based small-group adventure tour operator, launched G-Normous, a travel agent sales promotion that the company calls the biggest in its 20-year history, offering a total of $75,000 in incentives, including a $10,000 cash prize.

The company is using the incentive to maximize its recent inroads into the U.S. travel agent market. 

“We saw tremendous growth in 2013 specifically in agent sales and as we kick off 2014, we want to continue to show the love to our travel agent partners and let them know how much we value their business,” said U.S. marketing manager Steve Lima. “We’re launching a massive incentive program that is supported every month by great consumer offers, agent webinars, and customizable marketing collateral to help agents sell. We look forward to continue working with our partners this year.”

The promotion will run through April 30 and will include extra commission, monthly prizes including free trips and bonus cash, and the G-Normous Jackpot grand prize of $10,000.

To qualify, agents must register at www.gadventures.com/gnormous.

After registration, all sales will count toward the incentives. The incentives will change monthly for the duration of the promotion.

During the month of February, agents who are registered will earn an extra 2 percent commission when they use the promo code GNORMOUS. There will also be a 10 percent discount on the price of Classic series trips for February.

In March agents can with a trip for two on one of three tours: Thailand Hike, Bike and Kayak, Costa Rica Active Adventure and Cycling in Tuscany. In addition prices on Active style trips will be reduced by 15 percent in March.

In April agents can with an air-inclusive trip on one of four programs: Marvelous Morocco; Discover Galapagos – Central Islands; Southern Discovery; or Turkey Explorer.

The agent who books the most programs between Jan. 1 and April 30 will win the grand prize of $10,000 cash.

Five prizes of $1,000 each will be awarded through a random drawing of all agents who have booked at least 10 passengers. More information is available on the special G-Normous website.