G-Normous Campaign Offers Higher Commissions

WHY IT RATES: Agents can earn up to 2 percent more on sales during February. —Janeen Christoff, TravelPulse Senior Writer

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Small-group tour operator G Adventures is welcoming the second month of 2018 with two more incentives for North American travel agents to book trips.

During February, participating G-Normous agents who sell G Adventures tours will earn an additional 2 percent on sales commissions when they quote promo code GNORMOUS on every new G Adventures booking made. They will also be eligible to win extra cash and mystery prizes.

This year marks the fifth consecutive run of the popular ‘G-Normous’ campaign, which launched January 1 and runs through April 30. The incentive program drove more than $6 million in sales in 2017, achieving double-digit growth in bookings and revenue versus the previous year.

Of particular note, 20 percent of that growth between 2016 and 2017 came from customers who were completely new to G Adventures–a trend the tour operator especially values as it works to expand its business in the United States.

“It’s been so exciting to see how our annual G-Normous campaign has consistently grown since we first introduced it five years ago,” said senior trade marketing executive Jennifer Stevens. “It’s playful, interactive, packed with surprises, and most importantly, profitable for our agent partners. That might explain why agents are coming to us sooner and sooner to ask when the next G-Normous kicks off each year.”

The agent incentive program is a collaborative effort between the regional marketing teams and the company’s roster of more than 20 Global Purpose Specialists spread out across North America.

Since G-Normous was first introduced in January 2014, G Adventures has awarded $375,000 in cash and prizes to participating agents and attracted more than 9,000 new U.S. Sherpa accounts with G Adventures. Agent sales have soared 110 percent.

“It’s an investment we feel has more than paid off,” said Stevens.

In total, $100,000 in cash and prizes are up for grabs in 2018. At the end of the four-month campaign, top-selling agents in Canada and the U.S. will each win a $5,000 G-Normous jackpot; two runners-up will receive $2,000.

“At G Adventures, we care equally about purpose and profit. But we also value play,” added U.S. director of marketing, Steve Lima. “That’s why our gamified G-Normous campaign offers agents the opportunity to compete for a top spot on our online leaderboard, as well as spin-to-win mystery prizes each week during peak booking season.”

Regardless of travel date, agents will receive one ballot for every client booked on a G Adventures tour and two ballots for every client booked on a National Geographic Journeys with G Adventures trip between January 1 and April 30. One ballot will be selected for prize drawings each week.

Beyond increased commissions during the month of February, G-Normous offers selling agents other ways to pass along perks to their customers and boost sales.

Among them are the following:

Private Groups

For every private group booking of eight or more clients, agents will receive a chance to win $2,500. The prize will be awarded to the North American agent with the highest number of private group bookings during the incentive period.

To qualify, agents must make at least two private group bookings.

Consumer Offers

The incentive program will be supported by consumer offers that are exclusive to G-Normous agents along with promotional materials and webinars.

In March, agents’ clients can save 15 percent off select Active style tours with promo code: 18GA015ACT03.

In April, their clients can save 10 percent off select Classic style tours with promo code: 18GA010CLA01.

Prizes

Monthly trips from select travel styles will be awarded to the North American agent with the highest number of clients booked (minus airfare).

First-time booking agents who book more than two clients are eligible for a monthly random draw to win $250.

In addition, any agent who books more than 10 clients will be entered into a random draw to win $1,000 cash.

Travel agents with a G Adventures Sherpa account are automatically registered. Those without an account must register online.

For more information and complete terms and conditions, please visit GAdventures.com/gnormous or contact a G Adventures Global Purpose Specialist.

SOURCE: G Adventures press release.