Luxury Gold Rebrands for 'Golden Age' of Travel

Luxury Gold, a luxury small group tour operator and member of TTC Tour Brands, has announced a new rebranding to enter into a new era of travel, one which prioritizes once-in-a-lifetime experiences with personalized service and luxury, with the launch of 30 limited-time small group journeys.

Luxury Gold as a brand is now focusing on “Passport Moments,” special experiences that offer memories that will last a lifetime, such as an after-hours visit to the Jaipur City Palace for afternoon tea, or meeting the owner of a gelato shop in Italy.

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They range from TTC’s “MAKE TRAVEL MATTER” experiences to new Luxury Gold-specific Founder’s Collection experiences, which range from meet-and-greets with European nobility and celebrated icons to meeting those tasked with preserving centuries of history in their ancestral homes or historic sites.

“It’s clear that affluent travelers intend on traveling in 2023 and are looking to book those once-in-a-lifetime trips that include all the luxury and ease of a high-end travel experience,” says Melissa DaSilva, President of Luxury Gold, North America. “With the rebrand of Luxury Gold, travelers will be able to have an even more intimate and elegant travel experience with magnificent stays, exceptional dining and curated experiences. As a brand that offers luxury travelers refined and immersive travel experiences in a small group setting, Luxury Gold is excited to meet the demand for an exceptional journey that checks all the boxes.”

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