Photo courtesy of www.thinkstock.com

Millennials have emerged as a list-happy generation, eagerly discovering “10 Best…” lists for everything from ’80s teen idols to their favorite cereal (lists, ahem, also pop up in travel writing on occasion). However, they often neglect one particular list that they’re constantly filling but never emptying out – their own travel bucket list. 

With the goal of helping connect young travelers to the time of their lives, Contiki Vacations is looking to change this mindset with the launch of their #EMPTYTHEBUCKET: 6 Seconds to Adventure contest, a five-week campaign that will get potential travelers to stop making lists and start making unforgettable memories.  Contiki continues to find innovative ways to reach the millennial market and will be one of the first youth tour operators to incorporate the popular social media video platform Vine into their marketing strategy. 

Starting on April 17 and running through May 22, Contiki Vacations is asking 18-35 year olds to “empty their bucket list” by submitting a Vine video.  Without getting their tongues twisted, contestants must spout out as many bucket list-worthy items — in six seconds flat — that they would want to experience in the world.  Six lucky winners with a knack for speedy vernacular, a quirky personality, silly facial expressions, or a clever Vine that makes judges laugh, will be selected to take a Contiki trip that help fulfills some of the bucket list wishes that they managed to squeeze into their video. 

“In this digital age, it has become easier to discover new experiences and place them in our own “bucket list,” said Rita Kelly, Director of Marketing with Contiki Vacations.  “With this competition, we hope young travelers are inspired to start making memories and empty their bucket lists with Contiki.” 

To help promote the contest, Vine superstars Brittany Furlan, Jessica Cook, and Thomas Carpino will be sharing their own six-second bucket lists on their Vine channels, while camera-shy travelers who want to book a Contiki now can take advantage of three special deals on 18 different Contiki Europe trips featured at www.contiki.com/bucketdeals.

For more information on the #EmptyTheBucket campaign, visit www.contiki.com/emptythebucket.