Bahia Principe Hotels & Resorts has expanded their travel partner loyalty program.

The Bahia Principe Rewards update includes an improved points system and additional incentives and benefits, giving travel partners the chance to collect more points when participating in online courses (200 points) or securing referrals (150 points); furthermore, agents can now receive double points during specific sales periods such as Bahia Principe’s Happiness Sale.

To encourage new travel partners to join the program, Bahia Principe is offering an additional 1,000-point bonus for new registrations. Finally, the company modified their past requirements and now all stays and bookings—regardless of the length of stay—will warrant rewards points.

We rely on the travel agent community to achieve our goals. We seek to bolster our relationships with our valued partners and create a collaborative dynamic where agents can serve as brand ambassadors and have access to the tools they need to effectively communicate our brand differentiators,” said Helen Montijano, Vice President of Sales and Marketing for the U.S. and Canada.

“We updated the program because we felt there was a missing piece when it came to showing our appreciation to our partners, and we now hope to reaffirm that commitment with these added incentives and opportunities for recognition.”

Agents who earn points through Bahia Principe Rewards can now redeem their rewards in a variety of ways; the program’s agent rankings system will now recognize agents on a bi-monthly basis and top-performing partners will be eligible to win iPhones, iPads and complimentary stays.

An annual grand ranking will occur at the end of each year.

For more information and to enroll in Bahia Principe Rewards, bahia-principe.com/b2b