Expedia.com has launched “Around the World in 100 Days,” a 15-week gaming contest that allows players to earn up to 1 million Expedia Rewards points. The loyalty program enables customers to earn extra airline points, hotel points, package points and exclusive hotel amenities and upgrades at more than 1,300 hotels worldwide.

Players can earn virtual currency by completing activities on the “Around the World in 100 Days” website or by making actual travel transactions on Expedia.com. Players earn Expedia Rewards points based on the amount of virtual currency earned throughout the game.

To enroll in the game, travelers must the game's website and sign in using their Expedia account. Those who are not yet members of Expedia Rewards can join the program for free. The game invites players to select one of four virtual travel personas – City Slickers, Escape Artists, Adventure Addicts or Culture Buffs – and then sends each player's avatar on a pre-defined virtual journey. Players are rewarded in virtual currency when they complete weekly tasks, like answering trivia questions, referring friends and booking real travel. That virtual currency funds their avatar's trips. After completing a set number of virtual trips, players can exchange their currency into Expedia Rewards points.