Silversea's Kristian Anderson presents the luxury car to Avoya affiliate Lisa Long of Georgia. (courtesy of Silversea Cruises)

Lisa Long, an independent affiliate of Avoya Travel who lives in Georgia, is tooling around in a brand-new luxury Mercedes-Benz sedan. She won it in Silversea Cruises’ “Partner for Success” sweepstakes.

“I was thrilled to hear that I had won,” Long said. “My travel agency specializes in luxury cruises, and I love creating amazing vacation experiences on Silversea’s ships and delivering first-class service to my customers.”

Kristian Anderson, Silversea’s senior vice president of sales and general manager for North America, handed Long the keys to the vehicle. “The sweepstakes was intended as a creative incentive to demonstrate our commitment to travel agents, and there was tremendous response from the travel agent community,” Anderson said. “We sincerely thank all those agents who participated.”

The sweepstakes, which ran from April 1 to Dec. 31, 2013, was part of the broader Partner for Success campaign, an initiative designed to showcase the programs designed to help drive business to travel agents, including Silversea’s simplified Silver Privilege fares, Fare Guarantee Program, toughened anti-rebating policy and Travel Agent University.