The Travel Institute Offers Savings on Certification

After a recent study linked travel agent certification to higher sales, those interested in giving their bottom line a boost will want to make note of the Travel Institute’s fifth annual “Promote Your Professionalism” campaign that offers savings on some of its most popular programs.

During the month of July, travel agents receive 50 percent off of the Certified Travel Associate (CTA), Certified Travel Counselor (CTC), or Certified Travel Industry Executive (CTIE) programs thanks to the Travel Institute’s scholarship fund.

“Simply put, when you learn more, you earn more, especially when you’re engaged in a comprehensive educational curriculum,” said Diane Petras, CTIE, president of The Travel Institute. “Certification increases earning because it builds the skills, knowledge, and confidence needed for career-minded travel agents to take risks, improve marketing, revise business plans, and take action. Our annual scholarship program is one of our most visible and far-reaching commitments to the vitality and future of our industry.”

Vicki Freed, Royal Caribbean International’s senior vice president of sales, trade support, and service, completed her CTC with the Travel Institute more than 30 years ago and she produced a video to encourage travel agents to enroll in the program, calling certification “an investment in yourself, your brand, and your expertise.”

Three interactive webinars are also offered in July that complement the certification-scholarship offers as well as the weekly Hot Tip Tuesday and Friday Five Blog e-communications—all will be focused on how to effectively market your brand and professionalism.

The webinars include the following:

—July 10, 2 p.m. EDT – “Boot Camp: Storytelling Skills for the 21st Century, Part 1”

—July 18, 1 p.m. EDT – “Top 5 Copy Mistakes You’re Making on Your Travel Website (and How to Fix Them!)”

—July 24, 2 p.m. EDT – “PR Boot Camp: Storytelling Skills for the 21st Century, Part 2”

Webinar sessions are free of charge but advanced registration is required.