Travel Leaders has revamped its consumer website, making it more search-engine friendly so that it will send more consumer travel leads directly to Travel Leaders agencies and drive more sales for the organization’s top supplier partners. These core functions of the site go hand-in-hand with Travel Leaders’ SCORE Program, which is designed for members to score new, qualified consumer leads so they may, in turn, score new revenue and profits.

“Studies have shown that 80 percent of travelers start their research online. For us, the Internet is the most targeted, cost-efficient way to drive new qualified leads to our travel agent experts,” said Roger E. Block, president of Travel Leaders Franchise Group. 

One of the main goals of www.Travelleaders.comis to connect consumers to a Travel Leaders travel agent specialist through the fewest number of clicks. On every major section of the website — whether on the home page, “Travel Specials,” “Leisure Travel,” “Business Travel” or “About Us” — a permanent “Find a Travel Agent” button, containing an icon with the outline of an agent, is prominent in the top right corner. Wherever that icon appears throughout the site, the button will take consumers directly to an area allowing them to find Travel Leaders agencies in their area.

The Travel Leaders SCORE Program is a specialist training program and the website has specific sections that allow consumers to, with one click, reach an Aussie specialist, a Mexico specialist or a Disney specialist, for example.

The site also connects consumers with travel specials, with one click, giving them a snapshot of opportunities for cruise, tour, resort and hotel, car and rail. Consumers then can view more details or contact a Travel Leaders travel agent to discuss what’s available. This means Travel Leaders can target individual supplier partners and drive more sales specifically to that supply chain. “Throughout our redesigned site, our increased ability to move market share to a specific supplier or product has now become a key differentiator for Travel Leaders,” said Block.

The site steers consumers down a specific and logical path, using videos along the way to tell the Travel Leaders story and leading consumers until they submit their Vacation Request Form.  Any time a consumer sees a “thumbs up” icon, they will then be able to enter specific information and details about the vacation they are seeking to provide background that assists the specialist who will ultimately receive the lead. The details will be captured and directed to a Travel Leaders agency and specialist participating in the SCORE Program who has completed all the training required for that destination or supplier.

The site allows consumers to share information and travel specials with friends and family through email, Facebook, Twitter, Messenger, Digg, StumbleUpon and other devices. Also, Travel Leaders has taken steps to ensure news media and consumers can be alerted to the latest news, surveys and information from the organization. An RSS feed has been incorporated into the site and can be accessed via the “News Releases” section within the “About Us.” For more information, call 888-206-TRIP or visit www.Travelleaders.com. To learn how to join the Travel Leaders Associate Program, call 866-225-9026.