WHY IT RATES: With this acquisition, TBO further deepens its European footprint into Ireland & UK. --Janeen Christoff, TravelPulse Managing Editor

TBO Tek Limited ("TBO") announced today that it has fully acquired BookaBed AG ("BookaBed") a leading B2B travel platform in Ireland. With this acquisition, TBO further deepens its European footprint into Ireland & UK.

Neeraj Gera, President of TBO Holidays, said: "It has been less than a year since Bookabed joined the TBO family. The last few months have been remarkable together and we are thrilled to have reached this milestone.

"We continue to expand our global footprint staying true to our commitment to simplifying global travel. The synergies between both organizations have been clear from the outset and the partnership allows us to bring added value to our customers and suppliers.

Karl Tyrrell has done a stellar job leading the business with exceptional performance this year and will lead the growth charter for us in UK and & Ireland.”

BookABed now becomes TBO Ireland & UK and will remain under the leadership of Tyrrell.

Over the course of the year, the breadth and depth of BookaBed will be fully integrated into the TBO platform which, today, already lists more than 1 million properties worldwide.

Commenting on the announcement Tyrrell, CEO of BookaBed, said: “We are excited about this acquisition. We’ve had deep relationships in the industry here in Ireland. Since integrating with TBO.com during the last few months, we’ve had greater ability to engage the Irish and UK markets stronger and deliver increased value to our customers. We will continue to service our customers and will advise our customers on how the new brand will roll out over the coming months.”

This development reflects the aggressive growth plans the company has set globally as it continues to step up investments by constantly looking at similar partnerships to expand, hire and improve customer experience toward its vision of simplifying and empowering the travel ecosystem.

SOURCE: TBO press release.