Apple Vacations Dives into Private Villa Market

Apple is looking to offer more private home and villas, like Sandcastle Pointe in Anguilla. (courtesy Apple Vacations)

Apple Vacations put a new selection of private homes and villas on the market as part of its Apple Vacations product portfolio. Apple is targeting affluent travelers as well as families, weddings, honeymooners, golf groups, corporate incentive groups and any other kind of group with the new product line. The vacation packager is offering the new line of properties in Mexico, the Caribbean, Central America, Europe and Hawaii.

The villas are the same selection that was introduced by Travel Impressions on October 2010 as The Villa Experience by Travel Impressions. The portfolio was originally compiled by Robert Eastman, founder of Villas of Distinction, who went to work for Travel Impressions in 2010.

The addition of the villa portfolio to the Apple product line is one of the product synergies brought about through Apple’s acquisition of Travel Impressions last year.

The selection varies broadly from one-bedroom cottages on the bottom end to the top-of-the-line 1,000-acre Fattoria Santo Stefano Estate in Tuscany, which can accommodate up to 150 people.

Apple has sales personnel on hand to help guide travel agents through the selection process and more information on the company website.