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LA Laker and NBA veteran All-Star Steve Nash has signed on as a partner of Los Angeles-based Beck & Score, a luxury and event travel company that offers exclusive ticketing and adventure packages to the 2014 FIFA World Cup Brazil.

"It is well known that I am passionate about soccer, and the opportunity to partner with Beck & Score, to merge business with sport was very intriguing to me," said Nash. "Beck & Score will be targeting affluent clientele interested in tailoring a travel adventure to the world's premier ticketed sporting events, starting with the 2014 FIFA World Cup Brazil."

Beck & Score founders Chris Stone, Mitchell Jolley and Eddie Salcedo have taken the bespoke travel and adventure company model and personalized it for the high-end sports enthusiasts. With a mutual love for the game of soccer and an interest in offering exclusive access to the World Cup, the partners formed Beck & Score.

Nash will accompany the Beck & Score operation to Brazil, where he will host an exclusive "Steve Nash Package," available only to Beck & Score members. Details on the Nash package will be unveiled in the coming weeks.  

"My role will largely be to represent Beck & Score's promotional and press initiatives starting with the World Cup in Brazil in June," said Nash.

Nash was represented on the deal by WME and BDA Sports Management.

As an authorized Sub-agent of SportsMark – the Exclusive Sales Agent of MATCH Hospitality in the USA for the sale of the 2014 FIFA World Cup™ Official Hospitality Programme – Beck & Score will offer luxury travel and accommodations with premium match tickets, which includes not only VIP seating, but pre- and post-match hospitality at 2014 FIFA World Cup venues in Brazil.

“At our core, Beck & Score is committed to providing superior customer service and access to major sporting events so that our clients have an unforgettable, fun and luxurious travel experience,” said Beck & Score CEO Stone. “From a business perspective, we saw a unique opportunity to not only be market leaders, but also be the only firm offering this combination of services for high-end events. As we work to expand our business beyond the World Cup and into other global events later this year, we are thrilled to have Nash on our team.”

Starting on June 12, the 2014 FIFA World Cup Brazil will play host to 64 soccer matches over 32 days, culminating with the Final in the legendary Maracanã stadium in Rio de Janeiro on July 13. In 12 cities across the country, Beck & Score has secured some of Brazil's most exclusive and luxurious offerings for members. Members can choose from nine exclusively curated packages, personally vetted by Beck & Score staff, or create their own personal vision with a Beck & Score concierge.