Bowman’s Travel Brief: Advisors, Keep Building That Brand

When I first started at TravelPulse, we didn’t have any branded clothing. I was the new Senior Editor on staff and was excited to be working in the travel industry.

After about a year of asking, I decided to take things into my own hands and just pay with my own money to get one created.

I wanted to highlight the brand whenever I traveled.

Fast forward six years later and I have four of the same polos with the TravelPulse logo on it. I need to get some new colors mixed in, but thankfully I didn’t have to pay out of pocket for the new ones purchased within the last year.

I love wearing them at events, press trips, and just about town here in my small-town community in Georgia. It’s a great conversation starter.

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Of course, building the brand takes more than just logos on clothing.

You must be all about it.

Travel advisor friends out there, make sure you are continually building your brand. Times are busy and it’s amazing that travel is roaring back. Now is a great time to get out there and showcase what you have to offer.

The holidays and the new year can be hectic, yes, but it’s important to remember to promote yourself.

What are you doing on social media? How are you highlighting your brand in your community?

You are your brand. Never forget that – no matter how hard or busy or stressed things get.

Advisors, you sell travel for a living, but you are truly in the people business. Let the people know how great you are and how great you can make their vacations. More and more travelers are turning to advisors following this pandemic era. Capitalize on that and keep pumping out your brand.

What’s your brand? Let me know on Twitter and Instagram: @EricBowman_

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