Marketing 360

When I ask agents what they struggle with, I always hear the same three things: marketing, creativity, and time.

Being the technology junky that I am, you won’t be surprised when I say that—through technology and the right partnerships—it is possible to create a comprehensive marketing campaign that spans social media and email marketing as well as refreshes your website in under twenty minutes?

You’re intrigued right?

With the built-in ability to easily embed videos and turn a preferred supplier PDF into a customized webpage, you can create the first two pieces of your marketing campaign in minutes.

Oh, and by the way, did you know that you can add a link to the supplier flyer before turning it into a webpage that leads to the embedded video and the link will still work once that document is an active webpage?

Still working with the supplier PDF, take it one step further: Export it as an image, which can easily be shared on social media. Schedule your first post consisting of the link to the embedded video page on your website inviting your clients to experience what their next journey can be like. Save the post to a queue to automatically post at various days and times in the future.

Your next social media post will be just as easy. Grab a few additional images from the supplier website or your image library, recycle the link to the embedded video webpage, use the image of the supplier flyer, add a brief sentence or two and schedule this post to go out in a few days also adding it to the queue automatically posting on various days and times in the future.

Once you've practiced these steps, you will have barely spent 10 minutes on this marketing campaign. Your social media followers are probably different than those in your database so let’s not forget about email marketing. You can turn your social media post into an email bringing your preferred supplier marketing campaign full circle.

That image of the supplier flyer can now be added to an email template as a clickable image leading your email recipients to the embedded video webpage encouraging them to also share in the experience of what their next travel journey could be like.

In less than twenty minutes, you have created a comprehensive marketing campaign that will be reaching followers and encouraging engagement for months to come without any additional effort from you.

Not only is this campaign showcasing one of your preferred suppliers, it is also driving traffic back to your website where visitors can see what else your agency has to offer.

Who knew a marketing campaign could do a complete 360 in under 20 minutes? Everyone that uses this technology!

What tools will you use to bring your marketing campaign full circle? Constant Contact, Hootsuite, a web designer and Wordpress? I will just use my Agent Studio suite of tools because I choose my technology partners wisely and am efficient throughout my entire agency by choosing technology partners that can check off more than one box on the tech requirements list!