CIE Tours International

About

Ireland may not be the largest country in the world, but it’s a land of so many nuances that you’d better be sure you’re touring this destination with someone who knows the lay of the land. Nobody knows Ireland better than Coras Iompair Eireann, better known as CIE Tours, which has been selling tours to Ireland since 1932. So if Franklin Roosevelt had lost in '32, who knows, he might have booked a CIE Tour to Ireland to get over it. These days the company also offers a full product line to the British Isles as well as Italy. Escorted tours and independent packages are the main stays of the company’s product line. Ireland remains the company’s focus and Brian Stack, CIE’s chief executive for North America estimates that about 98 percent of the company’s American business is travel agent driven.

Some 40 million Americans trace their ancestry to the Emerald Isle, and for most Irish Americans it’s something of a pilgrimage that they must make. Of CIE’s clients, about two/thirds have no Irish heritage at all. That makes for a lot of potential clients. Once bitten by Ireland, most travelers will be inclined to return for the nuances the country offers. About a million Americans go to Ireland every year, half of them for vacations. Ireland remains a country where Americans are still entirely welcome and where English is spoken. It’s a relatively short flight (especially from the East Coast).


 

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