Last updated: 04:30 PM ET, Tue November 22 2016

Fukushima, Japan, Luring Visitors With ‘Snowy Charms’

Destination & Tourism Janeen Christoff November 22, 2016

Fukushima, Japan, Luring Visitors With ‘Snowy Charms’

PHOTO: Fukushima Prefecture (Photo courtesy Thinkstock

Fukishima Prefecture in Japan is planning to lure foreign visitors with the promise of winter fun and snowy hills over the next few months, says Japan Times

“The prefecture will invite tourists from Taiwan, Thailand and Australia to Okuaizu, Urabandai and southern areas of the prefecture, and subsidize nearly all of their transportation and accommodation costs,” says the Times. 

The reason the prefecture is taking such measures is to raise awareness among foreign visitors. The goal is to boost hotel occupancy, jobs and the tourism industry in the region. 

“The project will run until fiscal 2018. The Fukushima Prefectural Government plans to earmark about ¥17 million from the central government’s local revitalization subsidies to finance the first year,” says Japan Times. 

READ MORE: Fukishima, Japan, Hits Tourism Milestone 

For visitors who enjoy skiing, the prefecture is promoting the areas of Minamiaizu, Kaneyama and Bandai, as well as the villages of Kitashiobara and Tenei. 

“Each tour is designed so participants can ski, snowboard and have snowball fights in Fukushima’s powder snow, as well as enjoy local snow festivals. There are also plans to reserve a ski resort for a whole weekday just for foreign visitors,” writes Japan Times. 

Thinking of visiting Fukushima in the wintertime? Read on here for more information.