Skiing and snowboarding remain some of the best aspects of winter. However, both can be expensive enterprises.
Thankfully, a bunch of Japanese resorts are significantly shaving the cost of enjoying the grandeur of its collection of snow-covered mountains.
Rocket News 24 (h/t GrindTV) reports 22 resorts in the Fukushima prefecture, in conjunction with Visit Fukushima, are throwing one heck of a marketing campaign aimed at international tourists-especially those of the younger set.
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According to Visit Fukushima, winter enthusiasts who are between the ages of 19 and 24 and are visiting from another country get a one-day pass for free.
All you have to do is bring your passport to the ticket office at participating resorts in Aizu and Minami Aizu and you get your lift ticket for free. If you happen to be a bit older you still get one awesome deal, as your one-day pass is just about 2,000 yen (or $17.72)
By comparison, a one day ticket might run you between 4,000 and 5,000 yen according to website SnowJapan.com.
Much like the frivolity that comes with romping through the snow, all ages have something to laugh about.
As GrindTV explains, the promotion may be part of a larger campaign to illustrate to travelers the region's prolific snow and the opportunity that comes with it.
TravelPulse's Janeen Christoff reported back in November on Fukushima's promise to market to International visitors the snowy spectacle that is winter in the region.
At that time, the Japan Times stated the marketing push would be immense: "The project will run until fiscal 2018. The Fukushima Prefectural Government plans to earmark about ¥17 million from the central government's local revitalization subsidies to finance the first year."
Officials in the resort area are getting creative in luring the demographic that may very well make coming to Aizu part of their annual winter festivities.
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