“Just when you thought you knew Britain, we’ve teamed up with American Airlines and British Airways to showcase that there is so much more to discover across regional Britain, and to introduce great offers into the market, inspiring people to book a trip right now. It’s a great time to visit Britain,” said VisitBritain Interim Executive Vice President Americas in a statement.
It’s a good time for Britain to be promoting itself; Tourism numbers are off the charts. It seems Brexit has inspired visitors from around the world to descend upon the country and, with an extremely favorable exchange rate, Americans should take advantage now, while the going is good.
In case you need more inspiration, however, the new campaign will run throughout 2017 and features a series of videos from comedian Diane Morgan as she tries to “make it in America.”
The self-help guru, action star, hipster foodie and rock star attempts to transform herself into what she thinks Americans will love.
For example, in one of the first videos released, Morgan appears as a self-help guru in Wales. She also pretends to be famous, making fun to “rockstar wannabe.”
“It was a lot of fun to be part of a project like this. I feel like it was a good chance to showcase the lighter side of Great Britain and highlight the quirkiness of my homeland in an enjoyable way. I also hope it encourages more Americans to visit us on this side of the pond,” says Morgan.