If you think that your eyes are playing tricks on you when you visit Cameron Falls in Alberta's Waterton Lakes National Park, they aren't.
The falls really are changing color.
It's a phenomenon that happens after a heavy rainfall hits the region. Sediment called agrolite is released into the water and makes the river look pink or red when the light hits it.
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That water rushes toward Cameron Falls and, voila, visitors are on the receiving end of some stunning (and really instagram-worthy) photo ops.
If you are looking to time your visit to coincide with a glimpse of the Technicolor falls, the spring and summer are the best times to go. However, it's a rare phenomenon; Your trip needs to be almost perfectly planned to witness the color transformation.
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Rochelle Coffey was lucky enough to be visiting after a heavy rainfall and saw Cameron Creek turn red. She and her husband raced to the falls and were able to catch a glimpse of the pink water as it rushed over Cameron Falls.
"It took a couple hours for the sediment to reach the falls, and when the falls did finally turn red, it was a lot slower a process than we had anticipated," Coffey told the Daily Mail.
If you miss out on the pink falls, there are a number of other things to do in the area. Visiting the falls when they are "normal" color is a worthy endeavor, and the quiet, uncrowded national park in the southwestern part of the province teems with wildlife, stunning scenery, rolling hills and more.
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