According to my calculations, the tourism board must have used the crushed bones of ancient animals, the tears of an older Menudo fan and years of tequila wizardry know-how to conjure the cloud you see above.
Or, if you believe the video, it was thanks to the ingenuity of global creative agency LAPIZ and its work with ultrasonic humidifiers. A release explains that these humidifiers “vibrate tequila at the right high frequency to turn it into visible mist.”
Using a computer to program the frequency, the cloud was condensed enough to turn the mist into droplets of that wonderful liquor that turns everyone into a superhero.
I have no idea whether it will garner more German tourists, but it certainly makes me feel a lot better about the idea of inclement weather. Oh, and I'm off to buy a humidifier.