Expedia Report Spotlights Indian Travelers
As the travel industry focuses more on India, Expedia has released a report that examines the travel behavior and preferences of Indians.
The Holiday Activity Report 2015 asked 520 people in Delhi, Mumbai, Bangalore, Pune and Hyderabad about their travel process during the summer, from the planning stage to the trip itself.
Of the 520 surveyed, 48 percent said they picked their destination based on which activities they wanted to experience.
"Holiday activities are picking up amongst Indian travelers,” said Mr. Vikram Malhi, managing director, Asia, Expedia, via a release. “This is evident from the fact that almost half of them decide the activities and then plan their destination.”
Many Indians appear to be budget-conscious, too, with 44 percent choosing to travel during the offseason. They list better deals on flights and hotels (60 percent), fewer crowds (56 percent) and “no children running around making noise” (33 percent) as their biggest reasons for avoiding the peak travel season.
Indians are most anxious about landing the best deals (40 percent), trip companions flaking at the last minute (23 percent) and standing in long lines for tickets to theme parks and museums (22 percent), according to the report.
On the other hand, they are least anxious about excess baggage (2 percent) and asking for time off from work (4 percent).
The fact that Indians have more access to travel information now seems to have also influenced their booking behavior.
“The traveler evolution is happening at a faster pace now that they have access to a vast amount of information available at review sites, OTAs and metasearch portals,” Malhi said. “They have much more clarity than five years back and (that plays) a critical role in travel planning.”
These days, 57 percent of Indians prefer to book flights and hotels online. Bangalore (71 percent), Delhi (62 percent) and Hyderabad (57) were the cities that were most likely to book flights and hotels in advance. Three in five Indians find booking online to be easier.
Of course, currency fluctuations can determine travelers’ choices too. If the dollar got cheaper, 66 percent of Indians said they would spend more on activities, while 55 percent would stay at a destination longer. And if the dollar got more expensive, Indians appear most likely to cut down on shopping (63 percent) before anything else (38 percent said they would opt for another destination).
But what do Indians actually prefer to do on vacation?
Well, according to the survey, river/sea cruises and theme parks appear to be most popular among Indians (36 percent). More than one-third (34 percent) prefer the beach. And just about everybody loves day excursions.
On the other hand, only 10 percent would go to the casinos and countryside, and only 6 percent would visit the desert.
Indians are also interested in cultural events, with 48 percent saying they are drawn to occasions like Carnivals, Oktoberfest and Tomatina. All Puneites said they were interested in attending music and cultural events, having no interest whatsoever in food and wine, art and history, exhibitions and film and theater festivals.
The survey also found that 94 percent of Indians are shopaholics wherever they go, while 47 percent like to discover unexplored destinations.
That’s not all. Nearly one-third of Indians (31 percent) seek authentic experiences, garnering to explore the city with locals.
As for as social media goes, 25 percent of Indians either never post on social media during vacation or do so once they are back from vacation, the report found.
Check out the infographic below for a quick look at Indian travelers.
Infographic courtesy of Expedia
More by Ryan Rudnansky
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