Iberostar to Enter US With a Pair of New Openings in 2016
PHOTO: Iberostar Hotels & Resorts will make its U.S. debut in New York City next month. (Photo courtesy of Iberostar Hotels & Resorts).
Iberostar Hotels & Resorts is coming to America.
The Spanish resort hotel chain announced Thursday that it plans to make its U.S. debut this year with a pair of properties that will open in New York and Miami.
The first property will open at 70 Park Avenue in the Big Apple on June 15 and will be followed by the opening of the Iberostar Berkeley in Miami in December.
Iberostar's four-star New York property will be situated in the city's Manhattan burough, span 16 floors and feature 205 guestrooms. The opening will be significant in that it will not only represent the brand's entry into the U.S., but signal its presence in one of the world's key markets.
The hotel will be located inside of a building that dates back to the 1930s and will feature multiple dining options on the ground floor, including Silverleaf Coffee & Tea and Silverleaf Tavern.
Six months after Iberostar's U.S. debut, the brand will double its U.S. portfolio with the opening of Iberostar Berkeley in Miami. The 96-room boutique hotel will be located in South Beach's popular Art Deco district inside of a 1940s Art Deco building.
"Here at Grupo Iberostar, we are extremely excited to launch a new hotel in New York, one of the most vibrant cities in the world. With its prime location and focus on service, this new hotel is the perfect way to mark our entrance into the U.S. market," said Grupo Iberostar's vice chairman and CEO America Jose Antonio Gonzalez in a statement. "This property will be a valued addition to our portfolio by our current customers and will also allow us to reach a new audience in the U.S. market."
Iberostar currently operates more than 100 properties across more than a dozen countries, including Cuba. Nonetheless the brand's expansion into the U.S. represents a monumental opportunity. If successful in New York and Miami, Iberostar appears poised to grow its American portfolio down the road.
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