Marriott Hotels Offering Netflix On Guest Room TVs
Photo courtesy of Marriott Hotels & Resorts
Now, Marriott Hotels guests can watch Netflix on their in-room TVs.
The flagship brand of Marriott International Inc. announced a partnership with Netflix on Wednesday that will allow guests to watch Netflix from the comfort of their hotel bed at select Marriott Hotels properties.
Guests staying at select Marriott Hotels can subscribe to the streaming video service or sign in to their existing accounts by using the Netflix app on the hotel’s guestroom TVs.
With the agreement, Marriott Hotels becomes the first hotel brand authorized to offer guests direct access to their Netflix accounts as part of its guest room entertainment offering.
"Our collaboration with Netflix responds to changing consumer preferences in the way our guests access and watch content, while recognizing the leading role Netflix is playing in driving this transformation," said Matthew Carroll, vice president brand management, Marriott Hotels, via a release. "Because consumers are choosing to take their streaming content with them when they travel, Marriott Hotels is making the industry's first rollout of Netflix a priority."
"Our members tell us they want to watch Netflix anytime, in any place where they have an Internet connection," added Bill Holmes, global head of business development, Netflix. "Through our partnership with Marriott, they'll get to watch their favorite movies, TV shows and Netflix originals on big screens just like they do at home."
Marriott Hotels’ Netflix app via the guestroom TV is customized for the hotel environment. Guests staying multiple days only have to log in to their accounts once throughout their stay, and all account information is automatically erased from the TVs to ensure security once guests check out.
Netflix is currently available at six properties, with six more launching this summer. The brand plans to expand Netflix to 100 of its properties by the end of 2015, and to nearly all of its more than 300 properties in the U.S. by the end of 2016.
Currently, Netflix is available at:
New York Marriott East Side
San Jose Marriott
Dallas/Fort Worth Marriott Solana
Bethesda Marriott Suites
Coming This Summer:
Marriott Marquis Washington, DC
San Francisco Marriott Marquis
Atlanta Marriott Marquis
San Juan Marriott Resort & Stellaris Casino
The Netflix offering is currently focused around the Marriott Hotels brand, but service is also available in over two dozen U.S. hotels representing other Marriott International brands. The company plans to expand Netflix to its other brands in the future.
Marriott Hotels and Netflix will be celebrating the rollout of the partnership and the premiere of Season Three of the hit Netflix original series “Orange is the New Black” today at the New York Marriott Marquis. A “Super Fan” event will be held, complete with special guests and prizes.
According to a report from Accenture, more than half of U.S. consumers watch Internet television.
During testing, as many as 26 percent of guests used Internet apps on the guest room TVs at some Marriott properties, with many opting for Netflix, according to Marriott. The usage exceeded Marriott’s expectations.
The rollout is part of Marriott Hotels’ “Travel Brilliantly” campaign, which aims to create the future of travel with the help of guests. The campaign has spawned the introduction of mobile check-in and checkout, the ability for guests to request services and amenities through their mobile phone on property, and the piloting of keyless mobile entry at the Baltimore Marriott Waterfront Hotel.
Netflix currently boasts 62 million members in over 50 countries watching more than 100 million hours of TV shows and movies per day.
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