Ritz-Carlton Targets Groups with Impact Experiences Program
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For travelers looking to make a difference over the course of their next hotel stay, Ritz-Carlton has launched Impact Experiences.
Developed by its Community Footprints program, the new offerings target group guests seeking to make a positive change.
Examples of recent experiences organized by Ritz-Carlton properties include a farming project in Arizona; planting an endangered species of trees in Dubai and helping to beautify a New York public park, among others.
The new Impact Experiences will also offer on-site activities that groups can participate in during lunch or coffee breaks and receptions. For instance, guests can join forces with the hotel's culinary team to help prepare a dish that will be donated to a local hunger relief organization or organize school supplies that will be donated to students in poverty.
Another option is to attend Ritz-Carlton's Impact Hour event, where leaders from the company's Community Footprints partner organizations will reveal how they are going about addressing social and environmental issues.
"We are proud to make Impact Experiences available at every one of our hotels around the world to provide our guests with an option to address local social and environmental issues," said Ritz-Carlton's president and chief operations officer Herve Humler in a statement.
"Impact Experiences have the power through coordinated efforts and volume to be a significant force for good."
The launch of Impact Experiences comes nearly one year after Carnival Corp. announced impact travel cruise brand Fathom. Both developments highlight the growing demand for volunteer experiences among travelers, many of whom desire to form a stronger connection with the people and places they visit.
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