Signature Travel Network announced the next stage of its 'FIRST' hotel sales marketing program today, which will feature the upcoming Shangri-La Hotel, At The Shard, London.
"We are delighted to continue our successful 'FIRST' program with Shangri-La Hotel, At The Shard, London," said Ignacio Maza, Signature's executive vice president. "Signature clients will be in the know regarding this exceptional new hotel and all it has to offer our clients starting spring of this year. We have launched a comprehensive plan to support the opening of this very unique property, including consumer marketing, communications, sales training for our front-line travel consultants, and more."
Shangri-La Hotel, At The Shard, London, is located in the city's historical district of London Bridge. The hotel is nestled between floors 34 and 52 of Renzo Piano's iconic building, The Shard, now one of Europe's tallest structures at over 1,000 feet high.
Shangri-La's first property in the United Kingdom will feature 202 spacious guest rooms, including 17 spectacular suites (among the largest in the city). All accommodations will feature floor-to-ceiling windows offering unparalleled views across London.
In addition, the hotel will offer three wining and dining venues, an infinity pool and a 24-hour gym among its amenties.
"We are glad to partner with Signature Travel Network as we prepare to launch the new Shangri-La Hotel, At The Shard, London, in 2014," said Darren Gearing, general manager and executive vice president of Shangri-La Hotels and Resorts, Europe, Middle East, and India. "Signature's high level of sales, marketing, and training support (is) very valuable to us to ensure our success in our opening year."
The mission of Signature's 'FIRST' marketing campaign is to drive sales and generate awareness for soon-to-open properties or major re-openings of existing hotels.
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