Last updated: 01:00 PM ET, Mon September 12 2016

WATCH: Hyatt Launches First-Ever Dual-Branded Marketing Campaign

Hotel & Resort | Patrick Clarke | September 12, 2016

WATCH: Hyatt Launches First-Ever Dual-Branded Marketing Campaign

Screenshot via Hyatt on YouTube

Hyatt Hotels is tipping its cap to business travelers in its latest marketing campaign, which just happens to be its first-ever dual-branded campaign.

The new multi-million dollar campaign, titled "You’ve Come Too Far to Settle Now," showcases Hyatt's Hyatt Place and Hyatt House select-service and extended-stay brands and will run through November 2016.

The campaign will feature both digital and out-of-home advertising starring real road warriors.

"We want to show our guests who travel tirelessly and passionately for business that we understand them and they shouldn’t have to settle when they’re on the road," said Hyatt's senior vice president of global brands Sandra Cordova Micek in a statement accompanying last week's launch.

"Today, business travelers are traveling with purpose — whether that’s making a sale, getting a promotion or building new relationships," added Micek. "They never settle and neither do we, which is why Hyatt Place and Hyatt House hotels are designed around business travelers to make their journey easier, more productive and successful."

READ MORE: Hyatt Regency Will Soon Show All The Reasons It's Amazing Not To Be Home

In conjunction with the new campaign, Hyatt Place and Hyatt House will debut the #WhySettle Spirit Awards next month. Between Oct. 5 and Oct. 25, people in the U.S. will be able to nominate a colleague, family member or friend who they feel embodies the "why settle" spirit.

Winners will be entered for a chance to win a personalized prize as well as a two-night stay at a Hyatt Place or Hyatt House hotel in the U.S.

The campaign, which launched Thursday, opens with a 30-second salute to road warriors that you can watch below. 


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