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In conjunction with National Running Day Wednesday, Westin Hotels & Resorts is setting out to redefine Happy Hour by hosting several late afternoon and evening 5K runs nationwide designed allow guests to unwind and network all while staying fit.
While far from traditional, the special events will wrap up with a complimentary cocktail as part of the Crafted at Westin program.
The Starwood Hotels & Resorts Worldwide brand has been at the forefront of the ongoing wellness movement, recently introducing run concierges and teaming with FitStar by Fitbit to offer guests personalized workout routines during their travel.
Westin will kick off the National Running Day celebration with the unique Happy Hour concept at the Westin Times Square Wednesday. However the brand will host a plethora of other events at properties across North America, including major cities like Boston, Atlanta, Chicago, Dallas, Portland, Minneapolis, Phoenix, Cleveland, Washington D.C., Toronto, Montreal and Vancouver.
READ MORE: Westin's New Menu Aims to Help Guests Sleep Well
During Wednesday's events and future fitness-oriented Happy Hours, Westin is encouraging guests to share their experiences on Instagram and other social media platforms using the hashtag #RunWithaView.
"We have definitely seen a shift in the way today's travelers are incorporating well-being into their work and travel routines, so Westin is constantly evolving wellness offerings to help guests stay fit and connected on the road," said Vice President of Brand Management for Westin Bob Jacobs in a statement.
National RunWESTIN Concierge Chris Heuisler echoed those senitiments.
"We have received a great response on this new view on Happy Hour from millennials, who view fitness activities to be more social than competitive, and business travelers, who are shifting their preference from country clubs to running clubs," said Heuisler in a statement.
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