Orlando Retains Title as Most-Visited US Travel Destination

Image: Orlando International Airport Terminal C (Photo via Susan Young)
Image: Orlando International Airport Terminal C (Photo via Susan Young)
Donald Wood
by Donald Wood
Last updated: 10:15 AM ET, Fri May 12, 2023

Tourism officials in Orlando announced that 74 million people visited the city in 2022, making the Florida hotspot the most-visited destination in the United States.

According to the Visit Orlando tourism association, the 74 million tourists that arrived in the city was a 25 percent increase over 2021 and 98 percent of pre-pandemic totals recorded in 2019.

“This past year proved to be a key recovery timeframe for Orlando's tourism industry, with a lot of pent-up demand from our top U.S. and international markets,” Visit Orlando CEO Casandra Matej said.

In 2022, domestic leisure visitation completely recovered and reached a new record of 61 million (a 21 percent year-over-year increase), while business travel is still in recovery mode, reaching 7.9 million last year.

International visitation recovered to 75 percent of pre-pandemic totals, reaching 4.9 million in 2022. The top three international travel origin markets for Orlando include Canada (860,700), the United Kingdom (809,000), Brazil (575,000), Mexico (394,000) and Colombia (287,000).

“Our new international brand launch and strong commitment to strategic sales and marketing initiatives, combined with our destination's continuous evolution of new unbelievably real experiences, helped Orlando maintain its leadership position and achieve strong visitation numbers,” Matej continued.

To help capitalize on the influx of travelers, Brightline unveiled its highly anticipated Brightline Orlando Station at Orlando International Airport on April 20 to a group of 300-plus invited guests, including local dignitaries, elected officials and members of the media.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Donald Wood

Donald Wood

Managing Editor

Donald Wood is TravelPulse’s Managing Editor, bringing nearly 15 years of experience to the desk. He currently lives outside Philadelphia with his wife and two children.

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Future Leaders in Travel: Meet Our Supplier PartnersFriday, September 11, 2026
2:00pm Eastern
The Future Leaders in Travel conference brings together an exciting group of emerging travel...
Upcoming Webinar
Let's Sell Luxury TogetherMonday, September 14, 2026
2:00pm Eastern
Luxury travel continues to evolve, creating exciting new opportunities for advisors to elevate their...
Upcoming Webinar
Greenland Uncovered: Selling the Arctic's Best-Kept Secret with HXTuesday, September 15, 2026
2:00pm Eastern
Towering icebergs, colourful Inuit communities, the Midnight Sun, and a UNESCO-listed icefjord —...
Upcoming Webinar
Future Leaders in Travel: Meet Our Supplier PartnersFriday, September 11, 2026
2:00pm Eastern
The Future Leaders in Travel conference brings together an exciting group of emerging travel...
Upcoming Webinar
Let's Sell Luxury TogetherMonday, September 14, 2026
2:00pm Eastern
Luxury travel continues to evolve, creating exciting new opportunities for advisors to elevate their...
Upcoming Webinar
Greenland Uncovered: Selling the Arctic's Best-Kept Secret with HXTuesday, September 15, 2026
2:00pm Eastern
Towering icebergs, colourful Inuit communities, the Midnight Sun, and a UNESCO-listed icefjord —...