Orlando/Orange County CVB, Southwest Form Partnership

The Orlando/Orange County Convention & Visitors Bureau, Inc. has formed a major marketing partnership as part of its second quarter marketing campaign that will allow it to reach additional audiences with its message. In addition to doing national magazine advertising and extensive online ads, including partnering with Google, the Orlando/Orange County CVB has also formed a marketing partnership with Southwest Airlines. The co-op advertising effort with Southwest Airlines focuses on television and keys in on two major feeder markets: Dallas and Philadelphia. The television commercial being used is Orlando's "Little Girl Swimming" spot featuring the Orlando Makes Me Smile tagline with a call to action to Southwest Airlines featuring great rates and additional benefits. The commercial will run through June 30, 2009. For more information, visit www.VisitOrlando.com.

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