How ARC is Getting Intelligent

Robin Amster
by Robin Amster
Last updated: 12:30 PM ET, Thu June 9, 2016

Illustration courtesy of Thinkstock

The Airlines Reporting Corp. (ARC) has introduced a suite of new and enhanced comprehensive business intelligence (BI) products to help corporate travel managers and travel agencies better understand their air travel programs and ticket spend.

The products are also designed to help airlines see a clear picture of their sales channels.

Comprised of Corporate BI, Agency BI and Airline BI, the suite uses identical data derived from ARC-settled ticket transactions to deliver one unbiased version of the truth to which all parties can refer.

The products are available through an annual subscription or ARC will provide individual one-time reports based on a relevant product. Customers can also opt for a data feed of ARC transactional information for use with their own BI solution.

"As ARC gets closer to its customers and understands their shifting needs, we continue to create new and enhanced products that shift with them, so they are certain to get the most from our data," said Arun Gupta, ARC's director of product management.

"Creating a BI suite with diverse products using the same impartial data across all of its components helps agencies and carriers be proactive in joint communications to build trust and enhance business relationships," Gupta added.

The ARC BI product suite is comprised of:

Corporate BI -- provides an easy way for effective supplier management, traveler compliance and market and peer group benchmarking. It is aimed at corporate travel managers, procurement teams and their executives.

Key benefits and features include:

• Greater visibility to enhance supplier relationships

• Critical air spend key performance indicators and program performance delivered weekly

• Relevant benchmarking to corporations with similar air spend and markets

• Ability to identify cost savings opportunities

READ MORE: How ARC Helped Convict Scam Artist Travel Agent

Agency BI --This newest version of Agency BI now includes various enhancements to better provide travel agencies with a consolidated view of ticketing data and peer benchmark comparisons to measure performance across their business operations.

Improvements include:

• Data refresh every Thursday of tickets departure date through Tuesday of the same week

• Advanced purchase range filter with four distinct time ranges

• Dashboard metrics displaying YQ/YR to identify fees and taxes

• Carrier joint venture filter to group airlines by partnerships and joint ventures

Airline BI -- with Airline BI, carriers can closely analyze their agency's U.S. point of sales and general market data to make more targeted and fact-based business decisions, such as the more informed use of marketing dollars and the ability to direct resources to potentially higher value partnerships.

• Key features of Airline BI include:

• The ability to view data by date of issue or date of departure on a weekly basis

• Interactive graphs for the visualization of sales trends over time at the airport level

• Unique metrics of industry fares, destination countries and YQ/YR fees and taxes

• Online access to data on a 24/7 basis

Corporate travel managers, agencies and airlines interested in learning more about ARC's BI suite should contact ARC at [email protected].


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Robin Amster

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Robin Amster is Executive Editor, Travel Agents, Host Agencies and Consortia for Agent@Home magazine and Vacation Agent...

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