About
Sandra Thomas-Comenole is an award-winning marketing professional and behavioral economist with over 10 years of experience leading marketing and sales teams in the travel and tourism industry, as well as a Master's degree in economics from Rensselaer Polytechnic Institute. As a creative, driven, and visionary leader known for breakthrough results, she possesses a range of knowledge and qualifications that has allowed her to be an integral part of the success and growth of several companies spanning sectors of the industry.Her expertise lies in successfully conceptualizing and implementing innovative marketing initiatives—including both digital and traditional media channels—to drive market impact and expansion. She possesses a deep understanding of product development, market research, international relations, strategic relationships, negotiations and social media management.
Latest Articles By Sandra Thomas-Comenole
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Apr 7, 2021 5:00 PM ET
The New Travel Consumer: Expectation vs Reality
Travel professionals across sectors need to consider these facts before making any changes.
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Mar 24, 2021 6:00 PM ET
The New Travel Consumer: Segmentation for Personalization
Consumers want personalized marketing messages when they are planning for travel.
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Mar 12, 2021 5:19 PM ET
The New Travel Consumer: Disruption Affects Mindset
The 'New Travel Consumer' article series takes a look at new mindsets in a post-COVID-19 era.