Tourism Exchange Japan Launches Innovative B2B Sales Platform

Image: Fuji mountain and Pink Sakura Branches at Kawaguchiko Lake, Japan (Photo Credit: Costsaver)
Image: Fuji mountain and Pink Sakura Branches at Kawaguchiko Lake, Japan (Photo Credit: Costsaver)
Noreen Kompanik
by Noreen Kompanik
Last updated: 1:10 PM ET, Fri July 17, 2026

Tourism Exchange Japan has announced the launch of Japan Travel Trade Portal (JTTP), an innovative B2B sales platform designed to directly connect international travel professionals with high-quality Japanese accommodations and experiences.

Japan’s lesser-known regional destinations offer travelers the experience of staying in authentic places in lieu of high-volume areas such as Tokyo and Kyoto. However, language, distribution or operational constraints can pose booking challenges, issues the new JTTP platform can overcome.

Connected to four major Connected Booking Systems (CBS) in Japan, the platform provides access to 20,000+ accommodations, with an initial focus on high-demand ryokans in major onsen towns and key sightseeing areas. For more remote regions like Kii Peninsula and Niigata Prefecture—rich in local culture, traditions and unique travel opportunities—this means their most distinctive properties can now be sold globally with ease.

Key features of the platform include:

  • 13% Commission Structure: To maximize profit margins with competitive NET pricing
  • Live Inventory Access: Provides real-time availability and instant booking confirmations
  • Expanding Network: To grow the portfolio of distinctive regional accommodations
  • Multilingual Interface: Available in English, French, Traditional Chinese, Simplified Chinese, and Japanese, with automatic translation makes Japanese-only properties accessible to international agents
  • Direct Invoicing: Provides streamlined billing with suppliers invoicing travel companies directly
  • Special Requirements Support: Includes dietary needs (vegan, vegetarian) and accessibility options
  • End-to-End Platform: Provides complete booking, cancellation, and billing management in one system

Other aspects of the platform include support for dietary needs, assistance with tailored experiences and transparent commission structures.

The platform will progressively expand with activities and experience programs and new regions including Hokuriku, Mt. Fuji area, Nagano, the internationally acclaimed Setouchi region, Kyushu and Okinawa, and other distinctive destinations showcasing Japan's diverse regional character.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Related Videos

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.

Don't Miss These Travel Agent Events and Trainings

Watch Now!
Beyond the Expected with Uniworld Boutique River CruisesMonday, August 31, 2026
2:00pm Eastern
Join Uniworld Boutique River Cruises for an inside look at what's new across our growing portfolio of...
Upcoming Webinar
Building an Ethical Social Proof System for Your AgencyWednesday, September 2, 2026
2:00pm Eastern
 A 55-minute webinar built for travel advisors ready to turn happy clients into their most...
Upcoming Webinar
ALG Vacations® is Powering Up Fall with PartnershipTuesday, September 8, 2026
2:00pm Eastern
At ALG Vacations®, partnership means deliver smarter tools, stronger resources, and more opportunities...
Watch Now!
Beyond the Expected with Uniworld Boutique River CruisesMonday, August 31, 2026
2:00pm Eastern
Join Uniworld Boutique River Cruises for an inside look at what's new across our growing portfolio of...
Upcoming Webinar
Building an Ethical Social Proof System for Your AgencyWednesday, September 2, 2026
2:00pm Eastern
 A 55-minute webinar built for travel advisors ready to turn happy clients into their most...
Upcoming Webinar
ALG Vacations® is Powering Up Fall with PartnershipTuesday, September 8, 2026
2:00pm Eastern
At ALG Vacations®, partnership means deliver smarter tools, stronger resources, and more opportunities...