Travel Advisor FAM Alert: Baja California Hosting Trip to Tianguis Turístico and Valle de Guadalupe

Image: Baja California is known for its wineries. (Photo Credit: gustavofrazao / Adobe Stock)
Image: Baja California is known for its wineries. (Photo Credit: gustavofrazao / Adobe Stock)
Lacey Pfalz
by Lacey Pfalz
Last updated: 2:25 PM ET, Wed March 19, 2025

Baja California is looking for 40 more travel advisors to join them at Tianguis Turístico in Baja California, Mexico and on a pre-trade show FAM trip to Valle de Guadalupe. 

Travel advisors can visit the trade show as a hosted buyer and enjoy a FAM trip to Valle de Guadalupe, a region known for its incredible wine, food and landscapes, practically for free. Advisors can fill out this form to apply. 

Travelers will fly into San Diego International Airport on April 25 and stay overnight before beginning their FAM trip to Valle de Guadalupe from April 26 through April 28. Travel advisors will attend the trade show through May 1 following the FAM trip. 

FAM trip attendees will enjoy a two-night stay at El Cielo Resort in Valle de Guadalupe, enjoy free coach class roundtrip airfare courtesy of the Baja California Tourism Board, luxury hotel stays, all meals and beverages, exclusive transportation to and from each location as well as VIP access to the Tianguis Turístico trade show. 

The trade show offers up to 1,500 national and international buyers and up to 900 exhibitors representing travel brands and companies from around 91 different countries. The show boasts around 88,000 business meetings with top tourism suppliers, from hotel giants like Marriott to local tourist boards like the Los Cabos Tourism Board. 

Travel advisors can enjoy networking and becoming familiar with new suppliers, create new business contacts and learn about how to plan travel to destinations around the world. 

Advisors must pay $199 plus their taxes for the first night of April 25 at the Sheraton San Diego. The accommodation will provide free transport to and from the airport and will be the starting point for the FAM trip. 


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Lacey Pfalz

Lacey Pfalz

Associate Editor

Lacey Pfalz is Associate Editor at TravelPulse. She's a passionate advocate of responsible travel and believes the best travel experiences happen outside of a planned itinerary. Lacey currently lives in rural Wisconsin. She can be reached at [email protected].

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