by Donald Wood
Last updated: 10:35 AM ET, Mon December 11, 2023
TobyAI mascot in hand of agent. (Photo Credit: Travel Leaders Network Media)
WHY IT RATES: With the rising
use of artificial intelligence, travel advisors need to stay at the forefront
of technology.—Donald Wood, Breaking News Senior Writer.
Travel Leaders Network (TLN), together with Travel Research
Online (TRO), ushers in a new era of travel agency marketing excellence with
the introduction of TobyAI for its members. An industry first, TobyAI is a
revolutionary Artificial Intelligence engine designed specifically for
supporting travel advisors.
“We are big believers that Artificial Intelligence (AI) can
be helpful when creating marketing materials and can improve efficiencies for
members so they can concentrate on selling and serving clients,” said Stephen
McGillivray, Chief Partner Marketing Officer of Internova Travel Group, the
parent company of Travel Leaders Network. “While nothing will ever replace the
human expertise that travel advisors bring to the table, it is important that
our industry embraces the ways AI can streamline work and help advisors run
their agencies. We're always looking for ways to innovate and this tool does
exactly that.”
Recognized for its unyielding commitment to its members,
TLN’s adoption of TobyAI will provide its advisors with an unparalleled
advantage that differentiates them in the marketplace. Through the integration
of multiple Large Language Models (LLMs), TobyAI becomes more than just a tech
tool—it's a valuable colleague. Advisors can handpick the most suitable LLM to
match the task at hand, ensuring optimal results.
“TobyAI is my new best friend,” said Debbie Sebastian, a
member of Travel Leaders Network. “TobyAI can take care of tedious tasks and
frees me up to spend time on building my business. As a travel advisor, it is
my role to build rapport with clients, understand their unique preferences, and
provide thoughtful recommendations. Because of the benefits I have gotten from
using this tool, I am excited to see my fellow TLN members embrace the use of
TobyAI so they can spend more quality time with clients and access resources to
create custom travel experiences.”
In a typical session with TobyAI, TLN advisors can:
- Craft itineraries
- Draft a new bio for Agent Profiler, TLN’s award-winning lead
generation tool
- Write client correspondence
- Curate engaging social media posts
TLN members will also be able to access DALL-E 3, the
ChatGPT tool that generates amazing images that adhere to the user’s text-based
prompts.
Richard Earls, President of Travel Research Online, shares
his enthusiasm: "Embarking on this venture with Travel Leaders Network has
been an incredible journey. TLN’s large size and the wide experience of their
advisors prove that TobyAI works for all types of travel agencies. Implementing
TobyAI marks a significant step in advancing the support framework for travel
advisors. TobyAI isn't merely built for travel – it specializes in it, and
we're already in development to expand its capabilities and integrate new
features that will streamline the agency workflow even further."
The rollout of TobyAI to the Travel Leaders Network takes
place over the coming weeks, promising to herald an uptick in both advisor
efficiency and client satisfaction.
For travel agencies interested in learning more about the
award-winning programs and diverse offerings of Travel Leaders Network in
leisure and luxury travel, business travel, honeymoon and destination weddings
— as well as active and adventure travel — visit TravelLeadersNetwork.com.
SOURCE: Travel Leaders
Network press release.
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