by Donald Wood
Last updated: 12:25 PM ET, Tue April 11, 2023
Sabre (Photo Credit: Sabre)
United Airlines announced its New Distribution Capability
(NDC) is now available through Sabre Corporation’s global distribution system
(GDS).
Sabre-connected travel buyers, agencies and developer
partners will be able to shop, book and service United's NDC content through
Sabre's Offer and Order APIs, the agency point-of-sale tool, Sabre Red 360 and
the online booking tool, GetThere.
“We are so pleased to launch United Airlines' NDC content
this week, marking the 10th airline with whom we have completed integration and
made content available through NDC to agencies around the world,” Sabre vice
president Kathy Morgan said.
Travel advisors connected to the Sabre GDS can choose
enhanced offers from United, including the airline’s continuous pricing content
with the lowest fares available in these channels.
Agents will also have access to more descriptive information
on the carrier’s flight offers and seat selection enabled in the booking path.
NDC offers from United are currently available in over 70 countries, with more
coming soon.
“In delivering a suite of NDC solutions and enabling air
content in our NDC channels, we are helping airlines go from where they are
today to a new modern approach to travel retailing – a key step in the
evolution of retailing and distribution in the travel industry,” Morgan
continued.
Sabre Offer and Order APIs allow airlines to create and
distribute offers across any channel, while being fulfilled and delivered as
orders. Sabre Red 360 unlocks bookable content and information to create
tailored trip experiences that travel buyers can sell and service.
In October, Sabre announced the extension of its multi-year
distribution agreement with United, which ensured that connected travel
agents have access to the airline’s content while enabling the carrier to
extend its reach in Sabre's network of global travel buyers and intermediaries.
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