by Mia Taylor
Last updated: 2:55 PM ET, Wed May 1, 2024
Low-cost carrier avianca is upping its business class game.
The airline has announced new features to its business class offerings on Boeing 787s and also A320s.
Those changes include renaming the Executive Cabin on Avianca's double-seat aircraft that operate to and from Europe the “Avianca Insignia” cabin.
Seating in the renamed cabin will be flatbed chairs that recline completely. Additional business class perks will include a welcome drink, as well as menus that feature starters, breakfast, lunch, and dinner options with dessert. There will also be unlimited snacks and a selection of spirits, as well as hot and cold drinks.
A variety of “comfort elements” will also be provided for passengers in the upscale cabin including blankets, mattress pads, and amenity kits that come in collectible cases designed by Mola Sasa in collaboration with the Gunadule indigenous community. And in a move that’s designed to advance sustainability, the kits will be made from recycled PET bottle fabric.
“Avianca Insignia represents the consolidation of a superior experience
in our Boeing 787,” Manuel Ambriz, avianca’s chief commercial officer,
said in a statement.
The airline’s Bogotá to Europe flights will also feature a unique design, gastronomy and wellness offerings that are designed to representing the best of Colombia. That will include a menu by chef Álvaro Clavijo—one of the top 35 chefs in the world.
Come July 1, a new version of avianca’s business class experience will also be available in the first three rows of single-aisle airplanes on flights between Bogotá to Santiago de Chile, São Paulo, Buenos Aires, Montevideo, Rio de Janeiro, Miami, Washington, New York, Boston, Toronto and Mexico City.
On the single-aisle airplanes the new perks will include a main meal (breakfast, lunch or dinner), drinks, a snack service and those oh-so-important "comfort elements” such as a blanket, pillow and amenity kit.
“We are thrilled to have renewed the ‘Business Class’ experience on flights to the Americas’ main capitals, thereby offering our customers multiple options on how they want to fly,” said Ambriz.
Late last year, after more than a century in operation, the Colombian airline gave
itself an image makeover. That included bidding farewell to its uppercase "A" and replacing it with a
lowercase "a" as a symbol of a company that ceased to be for just a few, in order to
become a company where "the sky belongs to everyone."
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