Is Normalization of European Airline Demand a Bad Sign for US Carriers?

Image: Plane flying through clouds. (Photo Credit: denklim / Adobe Stock)
Image: Plane flying through clouds. (Photo Credit: denklim / Adobe Stock)
Donald Wood
by Donald Wood
Last updated: 8:35 AM ET, Mon July 22, 2024

Air travel demand in Europe has started to “normalize” after a several-year-long boom following the COVID-19 pandemic, possibly signifying a similar fate for the aviation industry in the United States.

According to Reuters.com, European airline executives spoke at Monday’s Farnborough Airshow in the United Kingdom and explained that travelers have less disposable income, resulting in a desire to find more cost-effective ways to travel.

Several executives expect international demand to slow over the next six months, while business travel continues to recover. With demand declining, carriers have also been forced to lower ticket prices by as much as 15 percent.

"We have started seeing the normalization of demand,” Pegasus Airlines CEO Guliz Ozturk told Reuters. “What does it mean? I mean, the demand is there, but now the travelers are looking for, as before the pandemic, for the most affordable, the lowest, the best price for their travel.”

Earlier this month, United Airlines followed several other major American carriers by predicting third-quarter profits to be below previous projections. While travelers are flying more than ever this summer, airlines have prepared in excess, causing many to drop airfares. 

In May, American Airlines cut its profit forecast for the second quarter, causing a slump in its shares greater than what other airlines are seeing, despite the busy summer travel season. Southwest Airlines also reported quarterly losses, while Delta Air Lines CEO Ed Bastian revealed that earnings did not exceed analyst expectations.

Another worldwide issue facing the aviation industry is supply chain woes, especially from airplane manufacturers Airbus and Boeing. Ongoing delivery delays and supply chain constraints have resulted in long waits for new aircraft to grow fleets or parts to repair damaged planes.


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Donald Wood

Donald Wood

Managing Editor

Donald Wood is TravelPulse’s Managing Editor, bringing nearly 15 years of experience to the desk. He currently lives outside Philadelphia with his wife and two children.

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