Travel Security Innovations to Help US Compete for Global Travelers

Image: Facial recognition at the airport security line (Photo Credit: Eric Bowman)
Image: Facial recognition at the airport security line (Photo Credit: Eric Bowman)
Donald Wood
by Donald Wood
Last updated: 9:45 AM ET, Wed June 19, 2024

Recent data showed that implementing innovations in travel security and facilitation across the United States should help America compete for global travelers and reverse a lagging recovery rate.

According to the U.S. Travel Association and the Commission on Seamless and Secure Travel, America is building partnerships with the United Kingdom and other allied nations to advance major innovations in travel security and facilitation, including learning from a recent field visit to Heathrow Airport.

Key initiatives requiring federal government action include lifting limitation levels on liquids and related items in carry-on bags, modernizing preclearance at designated foreign airports, leveraging biometrics to strengthen security, and reforming the U.S. visitor visa process.

“It’s time for U.S. officials to make a leap forward and put available tools in place at airports and borders to securely facilitate millions of new inbound visitors,” U.S. Travel Association CEO Geoff Freeman said. “With the World Cup, the Summer Olympics and other milestones just ahead of us, a decade of major events is on the horizon, and we must be prepared to efficiently and securely process millions of travelers to fully realize the benefits of serving as a host country.”

In addition, U.S. Travel is calling on the government to scale the One-Stop Security initiative, which would allow passengers and their bags traveling from select international airports to bypass duplicative screening upon arrival in the U.S. and continue to connecting flights.

Earlier this year, a Euromonitor International survey found the U.S. ranked 17 out of 18 major countries in terms of global travel competitiveness. 

The commission was formed in response to this survey to understand how the country can more effectively compete for global travelers. A report is expected to be delivered to lawmakers and officials in Washington this fall. 

“With the Commission’s critical work nearing the mid-way point, security-based solutions that will give the U.S. a roadmap to best-in-class traveler security practices and grow our share of inbound travel is coming into clear focus,” Freeman continued.


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